Last week I attended the grand opening of Avalon– a new shopping, living and entertainment development in Alpharetta.  It started with a media breakfast provided by Goldbergs Fine Foods, followed by a ribbon cutting ceremony and then a private tour of the West Elm.  I met up with several bloggers and we got a run down of the store and merchandise by the West Elm public relations director Nicole.  She was incredibly nice and led us around to each section as we talked about new collaborations with organizations such as FEED, holiday collections and the really cool ‘made by locals’ section.  I respect that West Elm supports local talent.  I especially find it great that they feature talented ladies I know personally like Native Bear and Honeycomb Studios!

We walked around Instagramming and snapping away.  Let me tell you, this place is GORGEOUS!  Here are some of favorite corners and merchandise from the tour-
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L2R— Lauren of Fashionably Lo, Ashley of Turquoise and Teale, Me, Tiffany of Tiffany Style Blog, Allison of Jezebel Magazine and Anna of In Honor of Design.

Thank you West Elm for the hospitality! We’ll be seeing each other again real soon!
Avalon is located at 2200 Avalon Blvd, Alpharetta, GA 30009

Next up—my tour of the new Free People!

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