Alternative Apparel PREview

last week Alternative Apparel hosted a small private party + preview for their Holiday 2011 & Spring 2012 lines. it was an absolute blast meeting the AA team, mingling with new Atlanta bloggers, FINALLY meeting Catherine of AsianCajuns in IRL-haha, dining on finger foods, and most importantly checking out the up-and-coming threads!
the team was very excited to share with us Alternative’s newest project, their very own lifestyle magazine – Common Thread

Here’s a few flicks from the event + some of my favorite pages out of the first issue of COMMON THREAD:

-in the issue they also share details about the new LA retail store
-said finger foods included (but were NOT limited to..) lamb slidders
-one thing i noticed very quickly about Alternative is they love their succulents even the restaurant/bar they chose had it’s very own succulent garden
-a peek inside the LA store, nice decor-right?!
-inspiration board
-give me anything polka-dot!
-on the right they have their ipad case, made of the prettiest leather
-i was so happy to see one of my favorite Atlanta shops featured in the issue, Young Blood Gallery! they deserve a million shout-outs, filled to the brim with the best indie arts & crafts and amazing jewelry it was somewhat unhealthy living across the street for 12 months…too good!
-as it turns out Alternative originated in Atlanta then ended up spreading it’s wings to Los Angeles
-Liz, my +1 for the evening
outfit details: total dork and wore my Pamela Love tee printed on Alternative Apparel…tehehe!
UrbanOutfitters leather shorts & leopard booties
-beeeeeautiful bags designed by new AA team member Mollie Culligan of Jack Rabbit Collections, such dreamy vintage-inspired leather
-most definitely not camera shy, Cath and I posing for someone else’s photo
-two sweet hearts: Eboni of The Fashionista Next Door and Anastasia of Gamine
-the gathering was at JCT Kitchen off Howell Mill, such a great location in the design district of ATL
-into the night 
-the write up about Mollie Culligan and her awesome bags

i apologize for my tardiness of this post, the mart has been gearing up for the Apparel & Gift show which is now full-throttle meaning i’ve been working like a mad woman :( but i have treated myself to new dresses making it so worth it! also hit up Ladytron on Thursday night which was as stellar as i’d hoped it would be and more, definitely pleased the 18 year-old in me.

thanks again Alternative for the invite! i’ll be repping some of these styles in both the holiday & next Spring for sure-looooved it all-since the event i’ve worn my unisex tri-blend hoodie from the swagbags everyday [seriously.]

though i’m hustling in the showroom on this beautiful Saturday, have YOURSELF a wonderful weekend!

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1 Comment

  • Reply
    The Fashionista Next Door
    October 16, 2011 at 3:42 am

    It was so mice meeting you! You got some gorgeous photos! I so need to invest in a real camera.

    Hope to see you around town!

    …and thanks for the shout out!

    Eboni Ife’

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